Difference between high tech and high touch positioning strategies

Asked by admin @ 23/08/2021 in Computer Science viewed by 476 People

Difference between high tech positioning and high touch positioning

Answered by admin @ 23/08/2021

High Tech Positioning:

Buyers normally already possess or wish to obtain substantial technical information. High-tech products may be distributed into three categories:

technical products, special-interest products, and demonstrable products.

High touch positioning:

In high touch positioning strategy, the company can select to position its products built on the product features and intended use. For example, the global company Apple has placed itself as computer that tailors to graphic designers.

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brainly.in/question/6264331 What iS GLOBAL POSITIONING SYSTEM?

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