A firm gathers data by conducting surveys
Asked by maham237 @ in Business viewed by 282 People
A firm gathers ________ data by conducting surveys, interviewing customers, or mailing out questionnaires
Answered by maham237 @
The best answer of the missing word in the sentence is primary. In marketing research, there are two types of data that a firm can use the primary data and the secondary data. The primary data is a type of data where researchers are gathering information for a specific purpose of the study. And the strategy in collecting the data is by survey, interviews and direct observation. The primary instrument is the researcher.
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