Consider porter's value chain and the holistic marketing orientation model

Asked by admin @ 06/08/2021 in Business Studies viewed by 374 People

2. Consider Porter’s Value Chain and the Holistic Marketing Orientation Model. Are these tools practical for Toyota? Discuss.

Answered by admin @ 06/08/2021

Porter’s Value Chain and the Holistic Marketing Orientation Model are practical tools for Toyota

Explanation:

Yes, Porter’s Value Chain and the Holistic Marketing Orientation Model are practical tools for Toyota Inbound Logistics where necessary primary activities are required to make the product available to the consumer and it is done by warehousing, order fulfillment, activities involving transportation, and distribution management.
Outbound logistics where marketing and sales includes activities like advertising, channel selection, promotion of the product, product pricing etc. All these activities will be performed in order to make product available to the target customer groups.
The aim of Holistic marketing concept is based on economy status and targeted consumer audience.

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Consider Porter’s Value Chain and the Holistic Marketing Orientation Model. Are these tools practical for Toyota? Discuss.

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