A firm's branding strategy is also called the brand architecture

Asked by admin @ in Social Studies viewed by 272 People

A brand ________ is a useful means of graphically portraying a firm's branding strategy by displaying the number and nature of common and distinctive brand elements across the firm's products, revealing their explicit ordering?

Answered by admin @


Answer:

product mix

Explanation:

The brand product mix, which may also be called product assortment or product portfolio, is a very much useful tool of most businesses that presents graphically, brands and products sold by a firm. Mostly, the firm's brands are represented in rows while the products in columns. This way all the products or brands offered by the business is shown.


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