The new products create many companion products
New products may be defined as any product, service, or idea not currently made or marketed by a company, or which the consumer may perceive as new. New product development is an example of internal strategy in entrepreneurship.
Internal Strategies are strategies for encouraging growth that involve efforts within the company itself.
The dynamics of markets, technology, and competition have brought changes to virtually every market sector and have made new product development one of the most powerful business activities