Executives at a small e commerce company are debating adwords


Asked by admin @ in Economy viewed by 330 People


Executives at a small e-commerce company are debating adwords performance metrics. if the budget is unlimited as long as return on investment (roi) is positive, which recommendation best positions the company for maximum profit?

Answered by admin @



The correct answer is option B.  It would be recommended to check whether the advertising campaign is profitable. Then testing different target CPA ( cost per acquisition ) bids increases.  
The CPA which gives maximum profit must be used in the advertising campaign.  This is one of the most key parameters while analysing Google Ads metrics.


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