Which of the following statements about reference groups is true

Asked by admin @ 03/12/2021 in Business viewed by 636 People

Which is true of how reference groups influence consumer behavior? a. Reference group norms do not constrain consumer behavior. b. Consumers are prohibited from dissociating themselves from reference groups. c. Consumers generally use the same criteria as their reference groups to make their own consumer decisions. d. Consumers are influenced only by the reference groups to which they belong.

Answered by admin @ 03/12/2021

Answer: Option C

Explanation: In simple words, reference groups refers to the entity which directly or indirectly impacts the view of the costumers regarding a particular commodity or section of that particular commodity.

There are three types of reference groups which are as follows informative, utilitarian and expressive. Producing entities of the composites conspires such groups as of high importance because their influence and opinions can bring such producers heavy market share.

Consumers rely heavily on such sources and generally follow the perceptions that are made by such groups. Hence from the above we can conclude that the correct option is C.

Able, baker, and charles are engaged in the marketing to and enrollment of beneficiaries into medicare health plans. mr. able is an independent agent paid directly by a health plan. ms. baker is an independent agent paid through a field marketing organization (fmo). mr. charles is an independent agent paid for his work by a third-party marketing organization (tmo). how do the cms compensation rules apply to these three agents?

Asked by maham237 @ 13/01/2021 in Business viewed by 2738 persons

Which of the following statements about reference groups is true

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