Which of the following is not a demographic segmentation variable
Asked by admin @ in Business viewed by 274 People
Which of the following is a variable that could be used for demographic segmentation of consumer markets?
Answered by admin @
Demographic segmentation is a marketing strategy that identifies group or their target customers based on characteristics. Common variables they use are as follows:
- age
- gender
- income
- occupation
- family size
- economic status
- marital status
- education attainment
- ethnicity
- religion
After using multiple segmentation variables they will use advanced techniques to analyze the data they gathered.
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