In selecting a target market for a bank's checking accounts

Asked by maham237 @ in Business viewed by 399 People

the banks marketers should consider the banks strengths, who would get the most value from those strengths, and ____.
A- the cost of reaching different segments
B- the roles in the banks buying center
C- whether to enter new markets or develop new products
D- the lifestyle me of the banks employees

Answered by maham237 @


Yes the answer is A.

The two most important aspects of target marketing is identifying people who would most likely buy your product, but that has to be offset by how much it would cost to reach those people effectively.


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