What is the difference between global and international business
Asked by admin @ in Business Studies viewed by 401 People
I) what is the difference between global and international business ? assingment of jnu
Answered by admin @
Global Marketing
In Global Marketing, the whole world is a single marketplace and creates products that will only require weeks to fit into any regional marketplace. There is no differentiation between local marketplace and marketplace across the nations. The products in the global market are exactly the same as available in local market, and all over the world.
Examples of Global Marketing is the Audi and Lamborghini cars, which is available in same variants across the globe.
International Marketing
In International Marketing, a specific country is considered as the market place, and marketing strategies are designed to meet the target market space only. In simple words when a company based in one country sells its products in another country it is called international marketing. It is almost like a franchise being built, just in another country.
Examples of International marketing is Sony-Ericsson , and Maruthi Suzuki. The partnership between Japanese electronics and Swedish Telecommunication company, and Japanese automobile and Indian automobile company, respectively.
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