The concept of marketing mix was developed by
Asked by admin @ in Business Studies viewed by 306 People
The concept of marketing mix was developed by
Asked by admin @ in Business Studies viewed by 306 People
The concept of marketing mix was developed by
Answered by admin @
Answer:
According to Borden's account, he used the term, 'marketing mix' consistently from the late 1940s. ... The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning.
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