Media platforms are overwhelming and confusing. If you don't believe they are, consider this. There is a big four: Facebook, Twitter, Google +, YouTube; simply massive ones: Instagram, Pinterest, LinkedIn, Reddit, Tumblr, Snapchat; local ones: Weibo, Qzone, RenRen, VK; niche ones: Badoo (for dating), Kaboodle (similar to Pinterest), GoodReads (for book lovers), etcetera. And more.
If you are anything like me, you probably think there are far too many of them, and you'd be quite fine with just Facebook. But as a business owner/marketer, you should know where and how to promote your brand depending on the demographics and culture of each social network.
So today we’ll go through the differences between the major social media platforms: their demographics, specificities, and unspoken rules. Let the journey begin!
Table of contents (a list of different social media platforms)
1. Facebook7. LinkedIn2. Twitter8. Reddit3. Google +9. Tumblr4. YouTube10. Snapchat5. Instagram11. And others6. Pinterest
Facebook
Let's start with the king. Facebook has over 1.6 billion monthly users. It then shouldn't come as a surprise to you that its demographics is balanced out. People of all gender, race, age, and socio-economic status are represented on Facebook. At least in the U.S.:
etc . I hope you understand it ☺️☺️☺️☺️